04.7 Marketing and Sales Management

Department of Management and Marketing in Urban Economy prepares bachelors in the field of “Business Administration” and masters in the fields of «Management in Urban Economy", "Information Systems in Management" and "Management of urban energetics". Department also provides disciplines in the areas of management and marketing for other specialties of the University.
Department of Management and Marketing in Urban Economy has educated more than 2000 masters and bachelors. Our alumni are employed in companies and organizations of Ukraine, Russia and Belarus, the United States, the European Union, China and the countries of Middle East.
The department conducts researches in the fields of management and marketing, economy of regions, energy and resource saving.
The teaching staff of the department includes 6 full professors (doctors of science), 16 associate professors (PhD), 16 lecturers and assistant lecturers.
The head of the department is Professor Marina Novikova, doctor of science in economics.

  The courses proposed within the project:

Education Level

Bachelor’s

Title of the Degree Program

Business administration

Course description proposed in English within the degree

4 years – duration of the degree program
 
Operations management 
3 credits/108 hours
Provides students with concepts, techniques and tools to design, analyze, and improve core operational capabilities, and apply them to a broad range of application domains and industries. Emphasizes the effect of uncertainty in decision-making, as well as the interplay between high-level financial objectives and operational capabilities. Covers topics in production control, risk pooling, quality management, process design, and revenue management. Underscores how these topics are integrated with the different functions of the firm (finance, marketing, R&D, etc.). Includes case studies. Simulation games demonstrate central concepts. English level B2.

 

Consumer Behavior 
3 credits/108 hours
This course is based on theories developed in psychology and builds a bridge to marketing. The conceptual framework of the course breaks the causes of behavior up into types of psychological responses (i.e., mental mechanisms), such as, perceiving, reasoning, feeling, learning, or remembering. These psychological responses intervene between the marketing mix (input) and the behavior of consumers, such as purchase or usage (output). The psychological responses hence provide a framework as to why certain marketing inputs lead to certain outputs, that is, a frame-work to derive strategically relevant consumer insights. The course also reviews a range of simple but powerful “levers” (inputs) that can influence consumer behavior in unexpected ways.

 

Finance Management
3 credits/108 hours
Managers with a finance responsibility are expected to have a working knowledge of the principles and practices of financial management. Financial reporting is now seen as less important than skill in financial decision making. The volatility in financial and commodity markets clearly shows that firms face risks. Financial management aims to analyse, control, and if necessary, reduce those risks to an acceptable level. This is an essential aspect of financial management and one increasingly sought by practitioners. The course aims to integrate finance management as part of financial theory and practice.

 

Marketing
3 credits/108 hours
This course provides an overview of marketing, the empathetic art of building relationships between products and services and unique consumers, businesses and markets. Abstract theory and concepts are brought to life by case studies, examples and a major student-run marketing event at the end of the semester.   In these ways, this class will serve as a training ground for evaluating marketing, creating and executing ideas, and grappling with the current trends, ethics and controversies of modern marketing

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Education Level

Master’s

Title of the Degree Program

Specialty “Enterprise Economics”

Duration of studies

Strategic Management 
3 credits/108 hours
This is a MBA level course designed to prepare students to be managers for public and municipal institutions, business world. The emphasis of this course will be on the strategic analyses, decisions, and actions that organizations take to create sustainable competitive advantages, with the consideration of both the internal condition and the external environment. Through chapters, readings, and case analyses, we will also discuss issues related to decision making and the relationship of business & government. English level B2.
 
Public Administration 
3 credits/108 hours
This course introduces students to the basic ideas and theories of public administration. Starting from a three way perspective – managerial, political and legal – students will get to understand the core values of each of these perspectives and be able to analyses thoroughly the public sector. Students should develop a better understanding regarding the relation between the three branches of government: executive, legislative and judicial, and how they all work together in a democratic society. The main aspects that will be discussed during the semester include: organizational theory and theory of bureaucracy, the differences between public and private organizations, human resource management in the public sector, public policy process, decision making in the public sector, Ukrainian administrative structure in the public sector. English level B2.
 
Human Resource Management 
3 credits/108 hours
Human resource management (HRM) is concerned with the effective management and utilisation of human resources in organisations. For most organisations, human resources are their greatest assets and their optimal utilisation is the key to competitive advantage in today's increasingly harsh economic environment. By the end of this course, you will understand HRM from a strategic perspective and an operational perspective. English level B2.
 
Risk Management 
3 credits/108 hours
Provides students with advanced skills to make high-quality decisions and embrace risk and uncertainty for competitive advantage. The course examines risk modelling, the assessment of risk and managing risk, through to the problems that companies face in financial distress and bankruptcy. The course addresses the policy, practice and process issues that need to be part of an integrated risk management program within a financial institution. English level B2.
 
Marketing Research 
3 credits/108 hours
Marketing Research introduces the concepts and applications of market research through the marketing management approach. This course emphasizes the basic methodologies, as well as introduces a variety of techniques, and demonstrates how research applies to strategy, including marketing, advertising, sales and product design and development. English level B2.
Also Department of Management and Marketing in Urban Economy invites PhD students, Post doc and staff for implementing research and teaching at the department.
More information is on the web-site
Contact: Natalya Bibik Этот адрес электронной почты защищен от спам-ботов. У вас должен быть включен JavaScript для просмотра.">Этот адрес электронной почты защищен от спам-ботов. У вас должен быть включен JavaScript для просмотра.
More information about O.M. Beketov National University of Urban Economy in Kharkiv could be found on the web-site of the University or here
 

04.3 Accountancy, Financial Management

        Financial Security, Accounting and Audit Department is the largest department, which consists of more than 50 teachers – 4 professors, 27 associate professors and 20 assistant professors. It was established in 1995 and soon became one of the leading departments in its field in Ukraine. It has being developed rapidly through the time of its existence, and still grows as well.
       The concept of "national security" is an integral part of internal and external policies of states. Importance and gravity of problems of national security is increasing at critical borders of state’s development. This explains the fact that the problems of national security are in focus of scientific researches in recent years.
       Modern tendencies of economic development show the necessity of researches in the field of economic security at micro level. Security is one of the most important conditions of the enterprise functioning. Among the numerous researches of security the research of enterprise financial and economic security is the most popular today.
       Teaching staff of Financial Security, Accounting and Audit Department actively works on solving security management issues, by making scientific researches, publishing papers, organizing international conferences and roundtables on problems of Financial and Economic Security Management and establishing relationships with international institutions for cooperation in solving global problems of Security Management.
Department offers following courses for bachelor and master degree:
1. Business English
2. Introduction to specialty
3. Audit Organization and Methods of Auditing
4. Managerial Accounting
5. The Taxation of the Enterprises                                  
6.Financial Management
Also Financial Security, Accounting and Audit Department invites PhD students, Post doc and staff for implementing research and teaching at the department.
More information is on the web-site
Contact: Natalya Bibik Этот адрес электронной почты защищен от спам-ботов. У вас должен быть включен JavaScript для просмотра.">Этот адрес электронной почты защищен от спам-ботов. У вас должен быть включен JavaScript для просмотра.
More information about O.M. Beketov National University of Urban Economy in Kharkiv could be found on the web-site of the University or here

04.4 Tourism, Catering, Hotel Management

Department of Tourism and Hospitality proposes:

Education Level

Bachelor

Title of the Degree Program

Management of organizations and administration (according to the economic activity).

Course description proposed in English within the degree

Title of the studies:
1. Hotel industry of Ukraine
4,5 credits/ 162 hours
72 (classroom work)/90 (self-study work)
2. Organization of tourism
9,5 credits/342 hours
136 (classroom work)/206 (self-study work)
3. Marketing
4,5 credits/162 hours
96 (classroom work)/66 (self-study work)
4. Event technologies
2,5 credits/90 hours
45 (classroom work)/45 (self-study work)

 

Education Level

Bachelor

Title of the Degree Program

Management of tourism

Course description proposed in English within the degree

Title of the studies:
1. Hotel industry of Ukraine
4,5 credits/ 162 hours
72 (classroom work)/90 (self-study work)
2. Event technologies
3,5 credits/126 hours
48 (classroom work)/78 (self-study work)
3. Marketing
6,5   credits/ 234 hours
100 (classroom work)/134 (self-study work)
4. Management
7,0 credits/ 252 hours
112 (classroom work)/134 (self-study work)
5. City branding
3,0 credits/ 108 hours
45 (classroom work)/63 (self-study work)

 

 

Education Level

Bachelor

Title of the Degree Program

Hotel and restaurant busines

Course description proposed in English within the degree

Title of the studies:
1. Hotel industry of Ukraine
4,0 credits/ 144 hours
68 (classroom work)/76 (self-study work)
2. Event technologies
3,0 credits/108 hours
48 (classroom work)/60 (self-study work)
3.   Hotel and restaurant enterprises management
8,0   credits/ 288 hours
112 (classroom work)/176 (self-study work)
4. City branding
2,0 credits/ 72 hours
26 (classroom work)/46 (self-study work)

 

 

 

 

 

 

 

 

 

 

 

 

Education Level

Master

Title of the Degree Program

direction "Management", "Management of organizations and administration (according to the economic activity)", specialization "Management of hotel, resort and tourist service", "Management of international tourism"

Соотношение аудиторной и самостоятельной работы (по каждому предмету, который предлагается на изучение на английском языке в рамках программы) /

Auditorium hours and hours of self-work correlation:
1. The methodology and Organization of Scientific Research
1,5 credits/54 hours
36 (classroom work)/18(self-study work)
2. Strategic management
7,0 credits/252 hours
90 (classroom work)/162 (self-study work)
3. Investments management
6,5 credits/234 hours
90 (classroom work)/144 (self-study work)
4. Innovation management
5,5 credits/198 hours
90 (classroom work)/108 (self-study work)

 

 

 

Education Level

Master

Title of the Degree Program

specialization "Management of excursion services and organization of excursion work in business units of tourism"

Соотношение аудиторной и самостоятельной работы (по каждому предмету, который предлагается на изучение на английском языке в рамках программы) /

Auditorium hours and hours of self-work correlation:
1. The methodology and Organization of Scientific Research
1,5 credits/54 hours
36 (classroom work)/18(self-study work)
2. Innovation Technologies in Tourism
2,0 credits/72 hours
36 (classroom work)/54 (self-study work)
3. Quality Control of Tourist Services
2,5 credits/90 hours
90 (classroom work)/144 (self-study work)
4. International tourism
2,0 credits/72 hours
36 (classroom work)/36 (self-study work)
5. Project management in tourism
3,5 credits/126 hours
54 (classroom work)/72 (self-study work)
6. Strategic management
5,5 credits/ 198 hours
72 (classroom work)/126 (self-study work)
7. Business tourism
3,0 credits/108 hours
36 (classroom work)/72 (self-study work)
8. Strategic marketing
6,0 credits/ 216 hours
90 (classroom work)/126 (self-study work)
9. Demand management
4,0 credits/ 144 hours
54 (classroom work)/90 (self-study work)
10. Innovation management
7,0 credits/ 252 hours
108 (classroom work)/144 (self-study work)
11. Situation modeling and Forecasting
9,0 credits/324 hours
90 (classroom work)/234 (self-study work)
12. Professional Communicative competence
4,0 credits/ 144 hours
54 (classroom work)/90 (self-study work)

 

Education Level

Master

Title of the Degree Program

specialization "Animation and the organization of the animation work in business units of hospitality industry"

Соотношение аудиторной и самостоятельной работы (по каждому предмету, который предлагается на изучение на английском языке в рамках программы) /

Auditorium hours and hours of self-work correlation:
1. The methodology and Organization of Scientific Research
1,5 credits/54 hours
36 (classroom work)/18(self-study work)
2. Innovation Technologies in Tourism
3,0 credits/108 hours
54 (classroom work)/54 (self-study work)
3. Strategic marketing
3,5 credits/126 hours
54 (classroom work)/72 (self-study work)
4. Innovation management
3,0 credits/108 hours
36 (classroom work)/72 (self-study work)
5. Situation modeling and Forecasting
4,5 credits/162 hours
54 (classroom work)/108 (self-study work)
6.Investments management
7,5 credits/270 hours
54 (classroom work)/90 (self-study work)
7. Demand management
3,0 credits/108 hours
36 (classroom work)/72 (self-study work)
8. Professional Communicative competence
3,5 credits/126 hours
54 (classroom work)/72 (self-study work)
 Also Department of Tourism and Hospitality invites PhD students, Post doc and staff for implementing research and teaching at the department.
More information about the Department is on the web-site
Contact: Natalya Bibik Этот адрес электронной почты защищен от спам-ботов. У вас должен быть включен JavaScript для просмотра.">Этот адрес электронной почты защищен от спам-ботов. У вас должен быть включен JavaScript для просмотра.
More information about O.M. Beketov National University of Urban Economy in Kharkiv could be found on the web-site of the University or here

04.1 Business studies with languages

 

Department of Municipal and Regional Economy

 The Department undertakes the following major scientific and research projects:
-    development of regional innovation systems (Kharkiv Region as a range) guided by National Academy of Sciences of Ukraine that comprises analysis of institutional changes in regional economy, search of efficient ways of improvement of the state and regional scientific-technical and innovation policy, opportunities of promoting the role of scientific centers of the National Academy of Sciences of Ukraine in terms of formation and application of the contemporary organizational and economic mechanisms of regional innovation development, identification of the ways of adaptation of the innovation potential of the region to market conditions;
-    development of strategies of city and town development, namely, the Concept of the Strategy of development of Kharkiv till 2030, the Strategy of development of Chuhuiv till 2020;
-    tariff calculation for municipal enterprises, particularly calculation and economic substantiation of tariffs on utility services of central water supply and sewage, heating and hot water supply, maintenance of dwelling buildings and yards.
-    programs of reform of housing and utility services of Kharkiv Region and the city of Kharkiv that include improvement of management of exploitation of housing and utilities, elaboration of mechanisms of citizens’ self-organization (building, street committees) in the domain of housing economy, specification of property rights in the housing domain, elaboration of recommendations on reconstruction programs, formation of the data base of housing stock, working out propositions as to informing the population of the necessity of reform of housing and utilities economy, substantiation of marketing services in the housing domain, working out methodological recommendations on resource saving in housing (‘warm house’ program).

 The courses proposed within the project:

Education Level
Bachelor’s
Title of the Degree Program
Specialty “Enterprise Economics”
Course description proposed in English within the degree
4 years – duration of the degree program
Regional Economics – 3rd year of studies, 8th trimester - starting in November and finishing in January.
4 credits/144 hours
60 hours (classroom work)/ 84 hours (self-study work)
The course includes two modules: Regional Economics and Ecological Issues of Economic Development. Upon the course students acquire knowledge of territorial organizational of productive forces of Ukraine, ways of regional economic development, ecological aspects of economic development, etc. The course is focused on the theories of regional economics and regional development, scientific basis of regional economic policy, territorial and regional structure of the Ukraine’s production complex, rational use of natural, scientific, production and social resources of regions, ecological monitoring and standards. Students should have preliminary studies of Economic Theory, Macroeconomics and Microeconomics. English level B2.
Enterprise Economics – 2nd   year of studies, 4-6th trimesters
4 trimester starts on 1 of September finishes in the beginning of November
5 trimester starts in the beginning of November finishes in January
6 trimester starts in January and finishes in May
10 credits/360   hours
172 hours (classroom work)/ 185 hours (self-study work)
The course objective is to develop knowledge and practical skills in theory and practice of management at the enterprise level: specific forms and methods of management, principles of formation and use of the production capacity, interaction of all kinds of resources, organization and efficiency of economic and business activity of the enterprise. English level B2.
Business English – 3rd year of studies, 7-9th trimesters
7 trimester starts on 1 of September finishes in the beginning of November
8 trimester starts in the beginning of November finishes in January
9 trimester starts in January and finishes in May
9 credits/324   hours
The objective of the discipline is to develop professional foreign language competence – linguistic (orthographic, lexical, grammar), sociolinguistic, pragmatic in the spheres of professional and situational communication in written and oral forms. The subject of the course is the application of lexical, grammar and stylistic structures in the process of business oral and written communication. English level B2.
Entrepreneurship and Business Culture – 6th year of studies, 1 trimester -   starts on 1 of September finishes in the beginning of November
2,5 credits/90   hours
44 hours (classroom work)/ 46 hours (self-study work)
The objective of the course is to build knowledge on organizational and economic as well as socio-cultural foundations of entrepreneurial activity in the conditions of market relations and cross-cultural business interactions in the global extent, and to develop practical skills of the organization of business and application of social and psychological methods of management in the context of developing a business culture. The course studies the principles and methods of organization and management of the entrepreneurial activity and the formation of business culture in the entrepreneurial environment. Students should have preliminary studies of Enterprise Economics, Economic Theory, Management, Microeconomics and Sociology. English level B2.
Enterprise Potential and Development – 3rd year, 9th trimester - trimester starts in January and finishes in May
5 credits/108   hours
66 hours (classroom work)/ 114 hours (self-study work)
The course objective is to develop knowledge of the conceptual framework, methodology and applied mechanisms of market assessment of the enterprise potential and its structural elements, as well as of laws, principles and feature of formation, development, competitiveness of the enterprise potential in terms of balanced integral education. Students should have preliminary studies of Enterprise Economics, Macroeconomics and Microeconomics. English level B2.
Finance of Housing and Utility Enterprises– 4th year, 11th trimester - trimester starts in the beginning of November finishes in January
4 credits/144   hours
60 hours (classroom work)/ 84 hours (self-study work)
The course objective is to develop knowledge and practical skills of solving issues of financial stability maintenance of the housing and utility complex which is the main condition of the formation of economic relations in this industry. Students should have preliminary studies of Economic Theory, Macroeconomics and Microeconomics. English level B2.
Enterprise Strategy – 4th year, 11th trimester - trimester starts in the beginning of November finishes in January
5 credits/180   hours
65 hours (classroom work)/ 115 hours (self-study work)
The course is focused on the formation of the fundamentals of knowledge in the domain of theoretical and
methodological aspects and skills of practical application of procedures and methods of strategy development, elaboration of strategic plans, projects and programs, development of a strategic management system and provision of its efficient operation in the dynamic market environment. Students should have preliminary studies of Enterprise Economics, Management and Labor Economics. English level B2.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Education Level
Master’s
Title of the Degree Program
Specialty “Enterprise Economics”
Duration of studies
Innovation and Investment Activity of Municipal Enterprises – 1st trimester - starts on 1 of September finishes in the beginning of November
2 credits/72 hours
22 hours (classroom work)/ 50 hours (self-study work)
Students applying for the course should be enrolled in the master’s program. English level B2.
 
The Department offers PhD programs by specialties:

08.00.04 – Enterprise Economics and Management (by types of economics activities);
08.00.05 – Development of Productive Forces and Regional Economics.

The Department  of Municipal and Regional Economy invites Post doc and staff for implementing research and teaching at the department.
More information about the Department could be found on the web-site
Contact: Natalya Bibik Этот адрес электронной почты защищен от спам-ботов. У вас должен быть включен JavaScript для просмотра.">Этот адрес электронной почты защищен от спам-ботов. У вас должен быть включен JavaScript для просмотра.
More information about O.M. Beketov National University of Urban Economy in Kharkiv could be found on the web-site of the University or here
 
 
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